Beautiful experiences are designed with intention. This article breaks down a two-step process for creating events, offers, or spaces that leave a lasting impact. First, start by defining the emotional tone you want to create, and second, by deeply understanding who you’re creating for.

Contracts can be tricky, but understanding key terms can help protect your creative business. Learn what to look for in termination clauses, work product ownership, and non-compete agreements to ensure fair terms, safeguard your intellectual property, and support long-term success.